A review of the benefits, applications, and System-on-Chip (SoC) technical trends in the area of wearable sports and fitness technology. Wearable solutions such as smart clothing and equipment embedded sensors are presented. Application examples in the game of golf and other sports are explored. Technical topics include low-power secure computing and efficient DC-DC power management solutions. Aspects of application software and algorithm intellectual property in relation to SoC innovation are discussed.