Stanley Electric that outshines the light
Stanley Electric offers products that are applied to a wide range of fields for ‘light’ covering automotive, electric components, and lighting equipment. Product Lineups are; Four-wheeled and two-wheeled motor vehicles exterior lamps, LED devices, electronics devices such as Liquid Crystal Display modules, and lighting application products.
Technological USP: Stanley Electric has been founded in 1920, with starting to manufacture automotive bulbs in Japan, and since then Staley has been striving to challenge top level light technologies with management and development abilities to look through the world and the future. Stanley offers highest level of technologies supported by the long history and of reliability that has been applied for automotive lighting and electronic devices.
Next levels of innovations: For automotive lighting, more high-definition head lamps that are automatically controlled depending on the position of the front vehicles or walkers is applied. For lighting components, UV and IR LEDs with high power that will be expected to be applied water purification and security, etc., are to be introduced in the market.
India as a big opportunity: As number of vehicles are increasing in India and demand for automotive lighting will be expanded accordingly. Due to drinking water shortage problem in worldwide, demand of applications for air and water treatment use is predicted to be increased in the future, for both consumer goods and business area.
Your market strength in India: Stanley has been doing automotive exterior lighting business for Japanese car makers and has top share of automotive lights for cars sold in India. Car sales market is still expanding in India and Stanlay are expecting to increase sales in India accordingly. Together with automotive lights, the company would like to expand UV lighting business in India for the market of air/water treatment.
India as manufacturing and export hub: Lumax industries is Indian company which is a joint venture with Stanley Electric. Stanley is expecting to expand business of manufacturing and sales with Lumax.
Marketing strategies in India: In India, population and consuming market is growing and with that, their life quality level is improving. The sale has been increasing in car and consumer goods and Stanley is trying to understand needs of cars sold in India to make appropriate offer to car makers and to offer the application of the air/water purification use for life level improvement.
Your company’s plans for India: For automotive lighting, the LEDs covering line-ups to satisfy car and Tier 1 makers are being introduced for the applications of interior, exterior lighting and also IR LEDs for new applications of driver monitoring systems.
For water purification, the company is introducing UV-CCL tube. Stanley introducing deep UV-LED with wavelength of 265nm that realize the world’s best level of the power, and mass production will be ready in the end of this year.
Characteristics of Stanley’s UV Cold Cathode Lamp (UV-CCL): Hot Cathode Lamps’ (UV-HCL), called GL Lamp, application is widely spread in industrial fields. Though its radiant power is considerable, GL lamps size is big and lifetime is short. Mainly these are the reasons, why application in consumer products is so far limited. Stanley is focusing its attention on these weaknesses to expand beneficial attributes attention such as the unparalleled disinfection of UV-C by releasing new UV devices. Product characteristics cover existing products disadvantages by featuring Compact size Long life Power Saving Vibration-proof. In response to heightened awareness to health concerns and environmental pollution Stanley Electric’s products are also safely applicable to consumer products for deodorization, air conditioners and vacuum cleaner air purification.
Contact: Stanley Electric sales of India private limited, Tel: +91 44 22201253/ +91 44 22201254, E-mail: raja@stanley-india.com, Web: www.stanley.co.jp
