Renesas: Global Manufacturer and Supplier of Microcontrollers
Renesas is the leading global supplier of microcontrollers, and a leader in Analog and Power and SoC products. Renesas provides the expertise, quality, and comprehensive solutions for a broad range of Automotive, Industrial, Home Electronics, Office Automation and Information Communication Technology.
Technological USP: Renesas delivers true reliability and the quality that our customer requires. As a solutions provider, we are always aware that solutions cannot be optimal unless they also include the high quality and reliability that each customer requires. To deliver true reliability and quality, it is not sufficient to check for defects only after production is finished; therefore, Renesas also focuses on identifying and correcting potential problems during the manufacturing process.
Next levels of innovations: Renesas Synergy Platform is the latest innovation from Renesas providing for embedded and IoT product development. It is a complete and qualified platform that accelerates product development, inspires innovation and enables differentiation.
The Renesas Synergy is an integrated platform that provides added value to customers in the following three ways: reduce Time to Market, lower Total Cost of Ownership, eliminate Barriers to Entry.
The platform comprises: 1) software packages whose operation has been verified, 2) new ARM Cortex – M core scalable microcontroller families, 3) development toolkits, 4) solutions, and 5) a gallery.
Renesas Synergy Platform will strike a chord with customers looking to get new IoT- enabled products to market quickly.
Renesas Electronics aims to expand its presence in Indian market rapidly across SMEs and enterprise segments with its ultra-low power microcontrollers to ARM Cortex based advanced microprocessors, analog and power products and related solutions which has been adopted worldwide.
With our India centric solutions, Renesas targets various rapidly evolving market segments such as automotive, industrial and office automations, home appliances, HMI, and smart grid.
Your market strength in India: Renesas will strengthen its MCU and A&P product offerings for the Indian market and aim to achieve high double-digit share in areas the company is competing (Automotive, Industry and HE).
- Automotive solutions in 2 and 4 Wheelers for improved fuel economy, safety features, enhanced entertainment and communication capabilities fully-autonomous vehicles.
- Smart communication solutions focusing on connectivity through Bluetooth technology and HMI, and image processing solutions and capacitive touch based User Interfaces.
India as manufacturing and export hub: India is home of 600 million Millennials and yet counting. These Millennials are impatient, digital as well as value and experience seekers. Renesas will create products and solutions seeking their future requirements. The end-use industries such as Information Technology, Office Automation (IT & OA), industrial machinery, automobiles have applications for computing in some form or other and thereby necessarily have growing demand for semiconductors. Now with the concept of Internet of Things (IoT) picking up momentum, the next generation of interconnected devices would further increase the demand for intelligent computing, thereby creating sustainable demand for semiconductors. As regards to manufacturing in India and Exports the company is making some headways and India has potential to become manufacturing and export hub in high volume areas like Mobile Phones, Automotive Electronics among others.
Marketing strategies in India: India is one of the most important markets for Renesas and strengthening company’s presence here is part of growth strategy. The company aims to expand global sales by providing the best solution offerings and technical product support, as well as a regional systems solution development expertise to the Indian market.
Renesas understands the unique needs of emerging markets. In order to expand Renesas’ footprint in markets like India, Renesas India will engage with the Renesas headquarters in Singapore and Japan to develop new products and solutions dedicated for emerging countries including India. Renesas goal is to become the most trusted semiconductor solution provider in India.
Renesas India plans to expand its application engineering team to develop and market “India-centric” solutions. The engineering team will first focus on two-wheeler automotive solutions. Moving forward, Renesas India intends to expand its operations to other cities in India and extend its solution offerings to industrial and consumer applications.
The application engineering team aims to survey the market for future solution needs, prepare India designed solutions fitting the price points and specifications points as required in the Indian market. Along with the customers, the team also intends to collaborate with the design houses to create innovative solutions addressing upcoming needs of the Indian market.
Your company’s plans for India: India economy is accelerating at the fastest pace in the world economy today. Renesas has to run faster, do more and in a way, that differentiate to bridge the gap in achieving the growth in the market.
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