Anritsu: Offers wireless, optical, digital and IP test solutions
Anritsu is a pioneer in the implementation of next-generation wireless technologies while continuing to support existing standards. Anritsu offers solutions for the full range of 2G, 2.5G, 3G, 4G, and 5G telecommunications as well as current and next-generation 3GPP, 3GPP2, and IEEE standards including 1xEV, GSM/GPRS, W-CDMA, HSDPA, 802.11, and 802.16. Company’s portfolio encompasses instrumentation ready to test both early next-generation specifications and legacy technologies. From the chipset to the installed product, the wireless test equipment covers the entire life cycle of wireless infrastructure and user equipment.
Anritsu is the industry standard for RF and Microwave Test and Measurement equipment for both field and lab environments, with instruments operating at all frequencies up to 110 GHz and beyond.
Transport datacom applications require extremely high reliability as well as frequent monitoring and testing at each stage of the R&D, manufacturing, deployment and maintenance lifecycle. Anritsu provides a range of measurement instruments for Bit Error Rate (BER), Frame and Protocol testing, for networks using such technologies as IP, Ethernet, MPLS, SONET, SDH, DWDM, ATM, ISDN, SS7, VoIP, PDH, DSn as well as future systems up to 43.5 Gbps. Anritsu’s products are used both by designers and manufacturers of transport and datacom systems and by end user companies monitoring their own systems.
The instruments are used in the industries like Telecom, Aerospace, Defence, Education, broadcast, Mission Critical communication, consumer electronics production and R&D.
Next levels of innovations: This is true that technology is changing very fast and Anritsu is committed to meet its customer expectations by providing new technology products. Smaller form factor is 1st choice in many applications.
Anritsu Company USA launched worlds 1st Ultra-Portable Spectrum Analyzer up to 110GHz frequency. This is very small and light weight and can be used at Telecom tower top (near to Antenna) and is very good tool for many applications. This Ultra-Portable Spectrum Analyzer can be used for RF survey using a drone.
In order to meet low-cost high-frequency measurement, Anritsu Shockline VNA is ready to serve Indian market. Shockline VNA is the best fit in production and educational and R&D market.
India as a big opportunity: Indian market needs many types of instruments like R&D usages or field maintenance usage or production type. Anritsu has wide range of test and measurement solutions to meet such requirement. Anritsu products are used in Telecom, Aerospace, Defence, education domain.
Anritsu handheld platform is well proven and established in Indian market. Site Master is the flagship product and now in 9th generation, serving Indian customers.
Anritsu One Box Tester – MT8820C /MT8821C Radio Communication Analyzer is 1st choice for Mobile manufacturing and R&D customers. Anritsu VNA Master is very popular in educational market and aerospace and defence sector.
Your market strength in India: Anritsu have been in India market for more than 3 decades through its channel partners and also through direct presence. Anritsu products are known for its high quality and reliability. Many old instruments are still working well and provide desired and acceptable result today. The company expect growth in business due to various ongoing projects in government and private sector.
India as manufacturing and export hub: Anritsu sees Indian manufacturing segment is increasing along with R&D. This is due to local demand and government procedures and promotional activities. Many states have established new SEZ (Special Economic Zone), very attractive incentive is being offered by states governments to attract manufacturing. Due to its lower production cost India will emerge as an export hub soon.
Marketing strategies in India: Indian market is different from other global market be it test and measurement industry or consumer industry. Anritsu support special pricing for India market to meet customer’s application and budget.
Your company’s plans for India: As a world leader in telecom test and measurement domain we are committed to bring new state of art technology products to Indian market meeting new requirement like millimeter wave VNA, IoT, M2M or 5G or 400G. Anritsu India will expand its sales and support network through Channel partners and enhance service facilities in India. Anritsu is committed for safe and connected society.
Contact: Madhukar Tripathi, Sr. Manager, Sales & Marketing, Anritsu India Pvt Ltd, Phone: +91 9310 666 466, Email: Madhukar.Tripathi@anritsu.com, URL: www.anritsu.com
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